Resume

Paid Search and Programmatic: Led and optimized various Google Ad and Programmatic Ad campaigns, including increasing conversions on 6 campaigns by a collective average of 30% MoM.

SEO Optimizations: Increased organic search results on several treatment and blog pages by coordinating with vendors and content staff to optimize page copy for SEO best practices.

Data Analysis: Created various reports and spreadsheets that presented and quantified data in a way that could easily be communicated and adjusted, saving an estimated 4 hours of work per week.

Social Media Management: Developed brand strategy and visuals, tracked key metrics (resulting in a 45% increase in engagement, impressions, and reach), and optimized workflows.

Marketing Collateral Design: Created and coordinated a variety of physical marketing materials for Marquette properties.

Project Management: Conceptualized, coordinated, and executed various marketing projects, including a social media video campaign and various LinkedIn paid campaigns.

Owns and manages social community management. Engages with key audiences on social channels by monitoring and responding to comments and direct messages, elevating issues to key stakeholders as needed (e.g. brands, HR)

Reviews creative proofs across digital and print channels for spelling, grammar, and overall quality according to in-house style guides
Built, adjusts and manages the social media approval process across an array of stakeholders. Including building process efficiencies for social media content submissions for corporate channels

Assists with social governance across the enterprise from updating policies, monitoring trends and working cross-functionally to ensure the risk to the organization is minimized

Analyzes social data to support strategic and executional recommendations & provide monthly and quarterly reporting, detailing KPIs that align with corporate goals

• Collaborates with internal staff and external partners and alliances to develop communications plans that support the association’s goals.

• Executes e-mail campaigns for unique audiences using Mailchimp.

• Doubled email newsletter click rate from 5.5% to 11%, and increased open rate by 35% over the span of a year.

• Monitors and measures earned and paid social media activity, such as Facebook, LinkedIn, Twitter, and other digital communication channels, capturing and analyzing appropriate data/analytics and insights to measure performance.

• Creates and executes a variety of communications projects and schedules, ensuring project milestones and objectives are met.

• Directed the entire marketing strategy for the practice, managing campaigns and writing various types of marketing content.

• Edited and proofread all communications
  Wrote newsletters for both patients and medical professionals

• Published SEO-friendly content for the company and edited existing articles to adhere to SEO best practices via WordPress.

• Wrote engaging copy that resulted in increased social media engagement, including a 90% increase in event responses.

• Increased the number of followers and engagement of their email list by over 100%, with a 35% open rate
  

Social Media Editor, Carol Stream, IL

• Managed and monitored 8 different social media pages, including Facebook, Twitter, and LinkedIn, for construction and technology publications.

• Responsibilities included recording analytics, scheduling posts at optimal times, and writing copy for various posts promoting articles, services, and awards.

• Researched and implemented hashtags that increased impressions on Twitter and LinkedIn, such as comparing the effectiveness of #tech vs. #technology (#tech being more effective for engagement and impressions)

• Managed the booking and information gathering of podcast guests, including several industry experts, professors, and authors for a show that garnered roughly 115,000 listeners, including independently inviting and booking guests for a live show at the 2020 Consumer Electronics Show.

• Created keywords and metatags for the majority of articles, improving their SEO standing via WordPress.
  

Multimedia Reporter, Mount Pleasant, MI

• Created engaging articles that went viral, including one that made the top page of Reddit.

• Led the publication during weekends, creating and editing two days’ worth of content within a day.

• Published content that adhered to SEO best practices for the web, and was optimized for print.

• Cultivated and created working relationships relevant to government and school news beats.

• Used photographer skills to provide dozens of photos that were used as front-page art for the print edition.

• Wrote stories that were picked up by other newspapers within the state.

• Vetted and adapted press releases into stories to publish.